In this post I’ll be sharing an update on our marketing efforts at Facet. We’ll talk about our marketing strategy, explain some terminology and give you a view of what it’s like to figure out a marketing strategy at a startup. This post may be a bit more stream of conscious since I’m analyzing our results as I write this. One of our goals for 2019 is to “Build a marketing engine that produces a steady stream of new clients.
Posts tagged “Building Facet”
Last week I was sitting at my desk feeling a little frustrated. A client had recently let us know that they were going to pass on an exceptional developer we had sent them. After a brief interview, they said he wasn’t technically strong enough. They had gotten it wrong and I knew it. A couple days later, he had multiple offers from several prestigious tech companies. Unfortunately, none of them were our client.
This year we should pass $15M in lifetime revenue at Facet. That seems pretty crazy. Just a few years ago I was an individual contributor software engineer at Netflix. Last year we did $2.2M in revenue, and this year I think we can do $4M to $5M. We’re building Facet the old-fashioned way — we are building a business that is self-sustaining and profitable. We’ve never taken any outside funding, and Facet employees and I own 100% of the business.